Bachelor of Arts in Creative Media

General Creative Media


Integrating various media domains, such as design, storytelling, and technology, the general creative media concentration provides study and extended practice in the student’s chosen area of competence. Course requirements address development and maintenance of existing artistic skills; foster support for a broader understanding of related disciplines including humanities and technology; and provide experience in working in multidisciplinary teams on realistic problems.

Learning Outcomes

Upon successful completion of the concentration in General Creative Media, students will be able to:

  • Produce, format and distribute content across all major media platform.
  • Produce video and audio content such as recording on location and in the studio, editing, and creating basic media graphics.
  • Identify, gather, assess, record, and research relevant information for a project.
  • Identify and apply interviewing techniques as part of the interview and investigation process.
  • Analyze and discuss media trends and issues.
  • Communicate concepts and ideas for a media project using industry terminology, both verbally and in writing.
  • Evaluate and critique work in chosen medium.
  • Apply basic design principles to various types of video, print, and interactive media.
  • Produce a professional portfolio to acquire a job within the media industry or corporate environment.
  • Practice meeting deadlines and submit work according to professional presentation standards.

Careers and Earning Potential

In Hawaiʻi the creative sector supports a wide spectrum of commercial businesses, individuals, cultural enterprises and non-profit institutions. Creative enterprises produce, directly or indirectly, a range of goods services that are the product of artistry, design, aesthetic value or cultural enterprise.

A student will gain a variety of communication, computer and video skills to help prepare them for careers in advertising, media, communications and more.

For more information on careers and earning potential, visit the Hawaiʻi Industry Sectors website.