Bachelor of Arts in Creative Media

Design and Media


The Design and Media concentration educates and trains designers for the visual communication needs of industry and society. Emphasis is placed on the conception, creation, planning and realization of visual solutions to complex problems in contemporary cultures. Students integrate methodology, prototyping, aesthetics, human factors, technology, materials, context and audience to develop strategies and solutions that give form to print, screen, and the built environment.

Learning Outcomes

Upon successful completion of the concentration in Design and Media, students will be able to:

  • Demonstrate an understanding of current interactive technologies, tools, and apps by effectively using them to execute projects.
  • Demonstrate programming and coding skills by building functional products and prototypes that simulate the intended interactive experience.
  • Collect data appropriate for a given project.
  • Use research findings to develop design ideas centered on target users.
  • Identify user demographics and diagram the user experience.
  • Produce a consistent interactive experience in a medium appropriate to the user’s needs.
  • Analyze and discuss design trends and issues.
  • Clearly and professionally present work and ideas.
  • Evaluate and critique work in chosen medium.
  • Apply grid-based visual compositions that demonstrate the principles of design.
  • Apply typographic theory to choices that effectively communicate information hierarchy and mood towards a given a platform.
  • Demonstrate effective use of color and imagery for an intended audience.
  • Produce a cohesive portfolio tailored to reflect stated career goals.
  • Work cooperatively and effectively in a professional production environment.
  • Practice meeting deadlines and submit work according to professional presentation standards.

Careers and Earning Potential

In Hawaiʻi the creative sector supports a wide spectrum of commercial businesses, individuals, cultural enterprises and non-profit institutions. Creative enterprises produce, directly or indirectly, a range of goods services that are the product of artistry, design, aesthetic value or cultural enterprise.

A student will gain a variety of communication, computer and video skills to help prepare them for careers in advertising, media, communications and more.

For more information on careers and earning potential, visit the Hawaiʻi Industry Sectors website.