Bachelor of Arts in Creative Media

Communications and New Media Technologies


The Communications and New Media Technologies concentration moves beyond training for traditional jobs in broadcasting and film to drive students towards a world of online digital content. Writing and producing content for new media platforms are becoming essential ingredients for todayʻs communication strategies. The concentration provides a hands-on approach where skills are learned by doing. There is a dual emphasis on interpersonal and mass communication, in a variety of subject areas, including new media technology, social media research and marketing, interpersonal development in mediated environments and content production for up and coming media platforms.

Students will gain a variety of communication, computer, and graphic design skills, preparing them for careers in management, advertising, media, communications, public relations and more.

Learning Outcomes

Upon successful completion of the concentration in Communications and New Media Technologies, students will be able to:

  • Produce video and audio content such as recording on location and in the studio, editing, and creating basic media graphics.
  • Produce, format and distribute content across all major media platforms.
  • Identify, gather, assess, record, and research relevant information for a story.
  • Identify and apply interviewing techniques as part of the interview and investigation process.
  • Analyze and discuss media trends and issues.
  • Develop unique, original story ideas.
  • Produce scripts, features, articles and other written content for media coverage in various platforms.
  • Communicate concepts and ideas for a media project using industry terminology, both verbally and in writing.
  • Evaluate and critique work within the chosen medium.
  • Apply visualization story techniques in the pre-production and production stage.
  • Apply basic design principles to various types of video, print, and interactive media.
  • Produce a professional reel to acquire a job within the media industry or corporate environment.
  • Practice meeting deadlines and submit work according to professional presentation standards.

Careers and Earning Potential

In Hawaiʻi the creative sector supports a wide spectrum of commercial businesses, individuals, cultural enterprises and non-profit institutions. Creative enterprises produce, directly or indirectly, a range of goods services that are the product of artistry, design, aesthetic value or cultural enterprise.

For more information on careers and earning potential, visit the Hawaiʻi Industry Sectors website.