Digital Marketing Certificate
The certificate program in Digital Marketing is designed to prepare students with the knowledge and skills necessary to create, implement, and evaluate effective digital marketing campaigns; develop and manage a digital media presence; and understand the importance of web analytics and measurement in digital marketing.
Learning Outcomes
Students with a certificate in Digital Marketing will gain:
- Understanding of digital marketing strategies and tactics.
- Familiarity with digital advertising platforms and tools.
- Understanding of mobile and email marketing strategies.
- Knowledge of web analytics and measurement techniques.
- Ability to create and implement effective digital marketing campaigns.
- Ability to develop and manage a social media presence for a brand.