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I am a full-time Marketing and Management Instructor with over 15+ years in business consulting, banking, customer service, management, marketing, and financial planning.
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Edward
Business Administration
D121
Keaunui
Instructor of Marketing
808-689-2393

My professional background in marketing and management continues to be a great asset in incorporating real-life organizational experiences into the classroom. The application of real-life scenarios and the course content for marketing and management courses are fundamental and beneficial for students. I believe the application is vital for students to understand better using practicing the different concepts of each course. This idea of application helps build a strong foundation for a student to becoming successful business leaders of the future. I continue teaching in a traditional classroom setting and online forum both as a student and instructor. Among the most satisfying feelings of teaching are engaging students in the creation of business management and marketing initiatives by again introducing real-life scenarios into the classroom. Witnessing their transformation first-hand over the course of the semester is a rewarding and humbling experience.

I continue to invite and work with small business owners from our community to participate in my BUSA 300 Principles of Marketing class. I assign groups of no more than four students to the business, and they are tasked to develop a marketing plan for the business by following an outline provided to them at the beginning of the semester. Students also participate in a friendly challenge when developing their personalized marketing plan with the business owner choosing the group that best represents their business at the end of the semester. I believe in working in group settings is another critical aspect of business teaching students the importance of building relationships with fellow group members like in a regular workplace setting. Also, group work helps students continue to develop their interpersonal skills, negotiation talent, time management, and conflict management/resolution during the semester. These characteristics also mentioned further emphasizes my rationale for group work and are invaluable activities bringing the textbook to life by reinforcing the content of the course. 

The Doctor of Business Administration degree affords me the opportunity to be a practitioner in the academics of business and a positive role model for my students to aspire to complete their college education. The second opportunity that this degree has on my professional career is to assist organizations enduring undue distress for whatever reason and knowing I can help them resolve an issue so that they can be successful. Finally, this degree will address the Native Hawaiian community having a voice in recognizing our people’s values and the diversity we can share with others from our ideas and culture. The beliefs and cultural values can easily transfer to the business and academic setting when well-planned out with clearly defined goals and manageable activities achieve them. This reflective self-evaluation device allowed for the opportunity for self-reflection and how the fruits of my journey will one day contribute to the solution that is facing the Native Hawaiian community here and on the world stage.

Doctor of Business Administration, ABD

Walden University, 2018

M.S.M. Marketing and Management

Argosy University, 2011

B.S. Business Administration and Organizational Management

Argosy University, 2009

January 2014 - Present: Instructor, University of Hawai‘i–West O‘ahu

January  2012 - December 2013:  Lecturer, University of Hawai‘i–West O‘ahu

 

 

  • BUSA 120 Introduction to Business
  • BUSA 300 Principles of Marketing
  • BUSA 304 Consumer Behavior
  • BUSA 386 Global Management & Organizational Behavior
  • BUSA 408 International Marketing
  • BUSA 486 A, B, F, H, L, M Senior Project
  • BUSA 490 A, B, F, H, L, M Senior Practicum

In progress:

"Small Business Internal Control Systems Strategies to Protect Business Assets and Profitability" 

Professional Memberships:

  • American Marketing Association
  • Academy of Management
  • Native Hawaiian Chamber of Commerce

University Service:

  • Faculty Advisor, UHWO Marketing and Management students - Spring 2014 to present
  • Advisor, Marketing Club - Spring 2014 to present
  • Faculty Senator, UHWO Business Division - Spring 2014 to present
  • Member, Curriculum Committee - Spring 2014 to present
  • Member, ACBSP Accreditation Committee - Spring 2016
  • Member, GEAR UP Program - Spring 2014 - Spring 2015
  • 2014 - Present - Served on various Faculty Search Committees