{"id":413,"date":"2019-02-01T09:39:51","date_gmt":"2019-02-01T09:39:51","guid":{"rendered":"https:\/\/westoahu.hawaii.edu\/brand\/?page_id=413"},"modified":"2025-11-26T17:50:10","modified_gmt":"2025-11-26T17:50:10","slug":"imagery","status":"publish","type":"page","link":"https:\/\/westoahu.hawaii.edu\/brand\/identity\/imagery\/","title":{"rendered":"Imagery"},"content":{"rendered":"\n

The imagery portrayed on our main website and microsites should reflect the sense of excitement and optimism fitting of our thriving campus. Consider prospective students as our target audience and keep in mind that many have never visited our campus. In this section, you\u2019ll learn how to use imagery to convey the spirit of this amazing place.<\/p>\n\n\n\n

Photography<\/h2>\n\n\n

Photos or still imagery should capture UH West O\u2018ahu unique personality, conveying warmth, vibrancy, and sense that students belong. To that end, photos should feel bright and inspirational, with light playing a central role. The sky and the sun represent the brand\u2019s themes as well as our characteristic weather, light, and location of campus. Natural light is essential, so outdoor images are ideal, and indoor shots can work as long as they leverage sunlight beaming through windows or correctly positioned flash systems.
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\"Students<\/figure>\n<\/div>\n\n\n\n
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\"Students<\/figure>\n<\/div>\n<\/div>\n\n\n\n

When taking photos of large scenes like a building, courtyard, or field, be sure to get as much detail as possible in the shot. The more people the better, but not necessary. Be sure to consider proper exposure. <\/p>\n\n\n\n

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\"Student<\/figure>\n<\/div>\n\n\n\n
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\"Many<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Photos will vary depending on audience, but in general, photos of student should take on a more youthful and vibrant style. When composing shots of students, be sure to get physically close or zoom in with the lens. Avoid large empty spaces between subjects. This way the imagery feels more intimate. Always make sure your subjects are well lit.
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Photography Disclaimer<\/h2>\n\n\n

Photos taken by University of Hawai’i\u2013West O\u02bbahu staff, or photography contracted by the University, are the ownership of the University.

The Communications Department keeps ownership of the original, high-resolution file within our official system to ensure that whenever it is used publicly\u2014in a brochure, on our website, or in a press release\u2014it aligns with our official look and messaging. We do not release original files to avoid losing the ability to guarantee this consistent and professional representation of our program and the students within it. Providing the original high-resolution file would effectively transfer control over its use. We must retain the ability to dictate where, when, and how the image is used to ensure it aligns with our brand guidelines and official messaging.<\/p>\n\n\n\n

Videography<\/h2>\n\n\n

Video clips or moving imagery are a great way to convey messages and highlight life on campus in a vibrant and dynamic way. Whether it\u2019s for your website, social media, classroom presentation, or media b-roll, it\u2019s important to plan and prepare your clips carefully to produce a quality outcome.
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