Although the drive to “have our own identity” by using an individualized logo is pervasive, proliferation of such marks dilutes the university’s brand integrity and creates confusion on the part of the public. To satisfy the needs of our campus community for an individual identity within the overall campus brand, the university developed a unit signature. It combines the UH West Oʻahu signature with the name of a school, department, program or project in a way that is consistent with our brand. Variations are not permitted, but the design has a great deal of flexibility built in.
Although not advisable, entities that still feel strongly about developing an alternate logo may request one through their respective Vice Chancellor. These requests are granted under extremely special circumstances that require requests made in writing and transmitted via the respective chancellor or vice president to the associate vice president for external affairs and university relations.
Web Unit Signature
The Web Unit Signature style is designed for UH West O‘ahu microsites.
Left Logo Design
The Left Logo Design unit signature style is mainly used for swag items such as notepads, water bottles, and tote bags. It can also be used in certain print applications such as flyers and banners. A white version of the unit signature for darker backgrounds is also available.
Top Logo Design
The Top Logo Design unit signature style is used for general print applications such as folder covers, banners, signage and decals. A white version of the unit signature for darker backgrounds is also available.
Request a Signature
Submit a formal request for a unit signature to the Communications Department.